Industry: e-commerce, retail, broadcasting
Role: UI/UX researcher and designer
Tasks:
primary and secondary research
data analysis
wireframing
prototyping
front-end development
Background:
openshop is an exciting new company, with its main products a home-shopping channel and ecommerce platform.
For long, the stereotypical target audience of home shopping has been middle-aged women/housewives with a disposable income, and one of openshop’s main goals is to expand to younger audience.
Scope:
Rebranding and redesigning the flow for the ecommerce website and mobile app.
Emphasis on appealing to the younger audience, but still keeping the main functions flow easy to learn for the current audience.
Process:
To do this, primary research on competitors and current modern shopping platforms was conducted, as well as surveys from current customers to gain improvement insights from feedback.
Secondary research is done through data extracted during and after the soft launch, using Google Analytics and internal data tracking system.
The results were then analyzed and brainstormed alongside media design team, in order to craft a design system that implements seamlessly between TV and digital.
As the only UI/UX designer on the team, I was in charge of the UI/UX of both the new website and app.
Result:
With the relaunch of the website and app, we saw a steady rise of users in the 18-24 and 25-34 age groups (142% and 3% increase, respectively).
Industry: finance/banking
Role: UX/CX designer
Tasks:
UX audit
Workshops and demonstrations facilitation
Testing
Background: BNK is an Australian bank, as part of BNK Banking Corporation Limited (ASX:BBC). They may seem new, but they have been in operation for 37 years under the name “Goldfields Money”. Goldfields money started life as a small, regional credit union in 1982 with visions of becoming a national, digital savvy alternative to traditional banking in Australia.
Over the course of 2021, they undergo a transformation into BNK Bank.
Scope: Upgrade the existing banking system into a more intuitive and user-friendly system for both end users and internal staff.
Focus on both the rebranding of Goldfields Money into BNK on front-end, and improvement on back-end operations.
Process:
At the time I joined, the project had already been going for half of its duration - thus, the design system was already set. My task then was to perform testing and UX audit on the current build, working alongside developers and the product team in Sprints to deliver the final products in in time.
Industry: childcare, staff management
Role: UI/UX designer
Task:
research and analysis
wireframing
prototyping
Background:
Sunnyside is a mobile/tablet childcare application by Owna. The app is a platform that allows teachers and parents to communicate easily. Teachers are able to manage their tasks and kids efficiently, while updating their information throughout the day in real time.
Scope:
As the app gained increasing success and funding, the client wanted a re-brand and re-design to improve user experience, and brand consistency.
Opportunities:
Sunnyside’s main point of difference against competitors was its flexibility and variety of functions, fully customizable to suit any institute.
Process:
After initial research and analysis on competitors and design trends, I pitched concept proposal to the client, then conducted storyboards and scenarios followed by lo-fi wireframes, user testing, and collaboration with developer team on handing off hi-fi prototypes and design system, until project delivery.
Result:
Owna saw an improve of at least 30% in client conversion, as well as an increase of at least 25% in user interaction and duration of each session.
Introduction: Alliance Project Group is a global multi-million construction and project management organization.
Brief: As the organization continues to grow, their vision also expands to reach wider audience, as well as a deeper emphasis on their community involvement, and their branding and identity needed to follow. The client wanted a modern revamp of the website, and a redesign of the company’s portfolio to better represent these changes.
Process summary: After debriefing, initial research and analysis into the market and current trend within the industry was conducted. A rough draft of the website was mocked up and presented to the client for first round feedback, then web design iterations were performed (as a cycle of prototyping, designing, testing and feedback, analyzing, and refining) until full project delivery.
Result: Website and company portfolio delivered within timeframe and budget.
Role: graphic and web designer
Skills: competitor research and analysis, front-end coding, editorial design, web (UI/UX) design
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